Apple eases rules on iPad, iPhone subscriptions
Apple has eased the subscription policies for its hot-selling iPad and iPhone in a move that should help newspaper and magazine publishers make more money from mobile devices.
The change will make it easier for publishers to sell subscriptions for the devices outside Apple’s online store.
That’s important to publishers because they have to give Apple 30 percent of the revenue from subscribers signed up through the store. Publishers also aren’t guaranteed that they would get valuable data about their customers when subscriptions are made through Apple’s outlet, known as the apps store.
Aside from a glaring typo in the article (it is the app store not the apps store), this is very good news for Kindle, Netflix and others that offer in-app subscriptions.